According to ZDNet, Microsoft have announced that they are expecting to have built-in ad blocking features in the next version of its Edge browser, which could have big consequences on the tensions between ad blockers and advertisers. Microsoft Edge users won’t need to add popular extensions like AdBlock Plus anymore.
The Edge browser is Microsoft’s replacement for Internet Explorer, which is slowly being phased out. Microsoft reportedly revealed the feature at the Build conference in San Francisco on Wednesday, during a session called “Microsoft Edge: What’s Next for Microsoft’s New Browser and Web Platform.”
The ad blocking feature was point four on a list that also included providing an extension/plugin store and integrating Bing translator into the browser. Ad blocking is gradually becoming more mainstream. Microsoft follows Opera, which announced in March that its desktop browser would come with native ad-blocking features.
Thank you to BI Tech for the info!