He’s turned a typical teenage girl’s internet activity into a full time profession, it’s ‘Brand’ Pearson!
Our series of posts introducing the Your IT Team continues with our Marketing & Business Development Manager, Craig Pearson.
What’s your role at Your IT?
I’m Your IT’s Marketing and Business Development Manager. I look after Your IT’s Marketing Channels including the website, social media, print, events etc. and am basically in charge of attracting new customers to choose us as their IT Support Provider. I also try and keep existing customers up to date with what we are doing via our newsletters and blogs.
Finally, I work with the Directors to look at what the business might do in the future. I’m very much focused on what our customers want, I monitor the feedback we receive closely and look at ways we can deliver what customers want.
However, according to my colleagues, I play on Facebook all day.
Tell us a bit about your background:
I’ve run a couple of small businesses, worked as a Business Advisor, managed teams delivering advice and guidance to individuals looking to start and grow businesses and managed some large government-funded contracts.
Although I’ve been involved in elements of marketing for many years I started to specialise around 5 years ago; orchestrating a commercialisation strategy for a large not for profit and leading their marketing and sales teams. I’ve recently completed the Chartered Institute of Marketing Level 6 Diploma in Professional Marketing, gaining a merit, and I’m really enjoying both the strategic and tactical side of working in a small, agile business.
What are the plans for the future?
There is a lot I’m looking to achieve at Your IT over the coming years to support the business’s growth strategy. I really believe in what Lee and Simon are trying to achieve and I’m keen to be involved across the business. This means stepping outside of marketing and helping in areas such as quality and training, where I’ve got extensive experience.
However, it’s marketing where my passion lies and I quite simply want us to lead the market in this area. I believe we’ve come a long way in the ten months I’ve been with the business but there is plenty more to come. I’m keen to develop both our inbound and outbound strategies and I’m working hard to increase my knowledge of SEO, PPC, Video, and content development. I get a real buzz when I meet someone new at a networking event and they’ve heard of us via our blog, website or social media channels and, as a natural show-off, I want this to happen much more!
I’ll also be working hard to develop ‘Brand Pearson’ as I know how much my fans love me!!
Away from work what do you like to do to relax?
Having taken the mick out of Lee for him playing with toy cars I’m going to confess to spending many hours playing Football Manager, which is not a computer game aimed at 12-year-olds but a sophisticated football management simulation. I also collect single malt Scotch, this is a difficult hobby as the ones I buy seem to gradually evaporate. The wife and I are both into our food (although she wears it better than I do) and I like trying exotic meats – I’ve sampled Kangaroo, Zebra, Buffalo, and Ostrich amongst others. We also both enjoy travelling and had a fabulous trip to New York earlier this year. Finally, I love to wind down with a good book or visiting a National Trust property because I’m a secret 65-year-old.
Now for some quick-fire questions:
Age: Slightly older than Lee, much younger than Simon.
Best part of the job: Being the cool kid as everyone else is an IT Geek or Angus!
Which historical figure would you like to go drinking with? John Lennon. Absolute genius and I’m sure a really interesting bloke.
What would be your superpower? Flying would be cool but I’d have to go with being invisible – the opportunities are pretty much limitless.
How many days have you gone without showering? I shower every day without fail. So probably 3.
Who was your favourite Spice Girl? Baby. And I’m old enough to have been too old to have a favourite when they were big.
Finally, and this one is important, so please pay attention. What do you think cats dream about? I believe cats are evil and they dream of their plans for world domination.
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